Advertising
Get in the game.
Enhance your brand awareness and exposure with a trusted partner. Midco Sports' live collegiate sports coverage puts your business in front of a highly dedicated fan base that shows every game – and notices the brands that support their teams.
Our in-house, award-winning creative production team operates regionally and can create high-quality commercials and sponsorships tailored to your goals, timeline and budget.
Talk to our experts about sports advertising today.
Sports advertising opportunities galore!
Get more lift than a traditional commercial buy with an assortment of promotions before, during and after live game coverage on Midco Sports, Midco Sports Plus and our social media accounts.
- Commercials: Extend your reach beyond game day. Your ad runs during the live broadcast plus a minimum of five re-airs within the same week, helping you maximize visibility and frequency.
- Sponsorships: Stand out with in-game placements. From live mentions to billboards, scorebug animations and more, align your brand with fan-favorite teams and sports programs all season.
- Social Media: Amplify your reach in real time. Add a social media strategy with logo placements, profile or page tags, and mentions across X, Facebook and Instagram during live broadcasts.
Why advertise to sports fans?
They're loyal.
Sports fans are more than twice as likely to support companies that sponsor their favorite sports team.1
They're engaged.
69% of college football fans and 82% of hockey fans have responded to a TV ad in the last 12 months.1
Reach a wide audience.
The average age of sports fans is 47, with balanced representation across Gen X, Millennials and Baby Boomers.2
Advertise on Midco Sports.
Live sports drives TV watching. By advertising during the sports season, you can reach sports fans of all ages on TV, while using multichannel advertising to target your ideal audience by location, demographic and other attributes.
2026-2027 sports advertising packages now available!
Placements are limited – talk to an advertising expert to secure your spot for the biggest matchups.